Love 2 see WF reduce prices. Love to see WF offer: Bulk Buy products. Diverse product line Organic made Rum, Tequila, Vodka??? More sample areas Catering services Pvt dining for Groups Take Home lunches pre order for guests A-Z. More microwave Frozen. I hate the term Whole Paycheck. Love the Grainola bins: slide bag under Bin & move lever Up or down & whoose Grainola. Need wider choices & better place to write Code for check out. Lower the prices on your Protien bars. Need Whole Foods in La Canada CA area. or Montrose CA.

My experience with Whole Foods is that on the name brand staples, they are often higher priced than other retailers. However, the prices on their private label items are almost unbeatable (http://www.wholefoodsmarket.com/produ…). But, on the private label items, it has been my experience that very little information regarding the sources of ingredients, production methods, production locations, etc. of these food items is provided (especially the 365 lines and the ubiquitous 365 oreo-type cookie). The prices on these products are great, but I want more of the back story on these products to increase my trust that I am purchasing a quality product. Further, as stated in the comment above, more bulk buy options would also be appreciated and help to reduce the expense of shopping. I need my “whole” food needs met and not my “needs” for all of the fabulously high-priced luxury items and baked goods available (and so temptingly displayed). I feel the “Whole Paycheck” concept comes less from their overall prices on the totality of our daily needs, but they plethora of temptations we gladly succumb to. At Whole Foods, I often buy fabulous products that I don’t need that increase my bill. I am a kid in a candy shop each time I enter a Whole Foods (that doesn’t happen at my coop). Not complaining, I enjoy the products I purchase – I just need to put blinders on and focus on my list. To state it in a gross manner, I ask myself, is the concept of “Whole Paycheck” more based on my weakness as a shopper or their exploitation? Having stated all of the above, as a socially conscious investor, I am a stock holder of Whole Foods.