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Whole Foods CEO falsely represents himself on Yahoo Finance forums
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ryan
over 2 years ago about Whole Foods Market
Okay, this isn’t necessarily news anymore, but it is important aspect of Whole Food’s social performance.
According to the NY Times:
For seven years, Mr. Mackey had an online alter ego. Using the pseudonym Rahodeb — a variation of Deborah, his wife’s name — Mr. Mackey typed out more than 1,100 entries on Yahoo Finance’s bulletin board over a seven-year period, championing his company’s stock and occasionally blasting a rival, Wild Oats Markets. The story was first disclosed on The Wall Street Journal’s Web site last night.
Since then, Whole Foods’ board has banned executives from participating in discussions with consumers online (we’ll miss our Dotherightthing Whole Foods representative, Anna Madrona), and John Mackey has apologized (by press release, one of the most impersonal forms of communication to consumers), before posting that his blog will be on hiatus. Personally, I am just as miffed about Mackey’s actions as I am the board’s response (I think executives can be trusted to be smart enough to accurately represent the views of the company, or they can’t and should be fired, and I really, really like John Mackey).
This is a story about Whole Foods Market
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Comments
& to think I have stock in WF.
Geeze, maybe should sell sometime??? & then they expectr us to the Tow the WF Line. Sorry No way.
posted by skyking over 2 years ago