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- Impact
Is this site a public relations tool?
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bblipp
about 1 year ago about dotherightthing.com
Working as I do in PR, I can’t help but think that this site has been set up as a reputation tool for large corporates. What is wrong with that? I hear you ask. Well nothing. Large corporations need all the help they can get – and if they can offer an early “temperature test” of the mood of the general public – even better. As a tool for letting the average joe report on the activities of large corporates, I see great benefit. I only feel a bit wary of the project if its real intention is to develop “relationships” between corporates and members of the public that may have some genuine grievances. The potential for spin here is great. I am also a little dubious that this site might provide the ability to blame-shift from corporates that do have genuine issues onto smaller operators. I mean if the guy across the street is doing it, why shouldn’t Walmart, McDonalds, Unilever etc. What this does though is hide the fact that many corporates are distinguished by their great size and reach. Often they dictate the standards of industry – because they are the industry. Anyway a few thoughts. Be nice.
This is a story about dotherightthing.com
Other recent stories about dotherightthing.com
- Wal-Mart's Personal Sustainability Project
- As an employee of Wal-Mart, and having attended a training session recently on this PSP – they are definitely serious about this project and I am sure it is going to take off within each store and spread to the community spurring other companies/businesses to take part. [read more]
- dotherightthing.com not completely transparent about rating system
- I know this web site is new and subject to all kinds of updates as the developers tweak things here and clarify things there, so I am hoping that the lack of information on their rating algorithm is temporary. The short tutorial that explains how to use the site implies that the rating system is a simple average of user ratings, but it is not totally clear. [read more]
- Corporations SHOULD "give back"
- This is partly in response to an entry by “Pedrito4809” entitled “Do the right thing is adding to the misguided perception that corporations rather than governments have a duty to address the world’s problems, and speeding up the process by which corporations respond to consumers with phony CSR campains. [read more]
- Is dotherightthing.com plagiarizing Spike Lee's film Do the Right Thing?
- Spike Lee wrote, directed and starred in Do the Right Thing in 1989. [read more]
Comments
As the old expression goes....
submitted by LamarRamsey about 1 year ago
I was raised in the South and one of the expressions I heard often was: “believe half of what you see and none of what you hear”.
In a world where the “crooks” have grown smarter and smarter, so must law enforcement. In other words, companies – not all of which are crooks (lol) – have grown more and more subtle and sophisticated in how they try to influence our lives (did you hear about the recent “subliminal message” from McDonalds that flashed on the screen during one of the national cooking shows?). That means that we as citizens should be well educated and watchful – someone is out there to separate us from our money – in order to live on planet earth we do have to exchange some of our money for life’s necessities and pleasures – most folks have limited resources – spend wisely and with thoughtful purpose.
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No
submitted by ilkeryoldas about 1 year ago
This site seems democratic enough..
Knowledge=Power
submitted by Jolee about 1 year ago
I think it’s about time that the average employee/consumer/citizen has a forum to express opinions and learn more about organizations that affect our daily lives and our world. If we can become more knowledgeable, we can support the companies who take care of the environment, their employees, and offer products and services that are a good value for our hard earned dollars. Most of us are intelligent enough to sift through the information and decide what is legitimate and what is fabricated. This website is a small step in the direction of influencing organizations to be accountable to the people they serve.
Nope
submitted by Loren about 1 year ago
With the viral PR tools shilled out over the internet these days (how about Sony’s all i want for xmas is a psp disaster) it makes sense to be skeptical. I know for a fact that this site was started with the best intentions (not a PR tool, as you say), but I also know that if it gains some clout that some shady companies will try using the site as a PR tool.
That’s where the responsibility of the DTRT user lies: check the facts, verify the references, do your own research, and be sure to point it out if you see something shady happening. Remember, a PR article talking about Company X’s neat new hiring policy will be far outweighed by the scandal of discovering that it is a shill.
There is a section that tries to help company representatives participate in a meaningful and open way.
Forces companies to change indirectly
submitted by skyking about 1 year ago
Another Online “lobbying force” to force companies to change IE We the Consumers. The New Consumer Congress?? Plus were Global. If I was in Co PR Id examine this site for comments about my Co. (good or bad).
some times
submitted by magnusfl about 1 year ago
as walmart rated a 86 but had a mostly thing they were doing right rather the ton of things there doing wrong
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