Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad. By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them. Tower Hamlets Council works closely with the police to take a tough line on knife crime. It is playing a key role in anti-knife activities, such as Operation Blunt, which are vital in helping to stop knife attacks before they happen.