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Wal-Mart Fires Innovative New Marketing Director
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perpetualmotion
over 2 years ago about Wal-Mart
There is an interesting front page article in the Wall Street Journal today about the firing of Julie Roehm, Wal-Mart’s Senior Vice President for Marketing Communications.
Roehm was an aggressive, controversial, and successful marketer hired away from Chrysler. While Wal-Mart is publicy pointing to potential violations of the their gift policies (Roehm was wined and dined by Draft FCB as they pursued Wal-Mart’s advertsing business), it seems that a clash of culture is much more to blame.
What does this have to do with social responsibility you ask? Well, nothing on the surface, but it represents a dangerous precendent against innovation within the company. Wal-Mart is talking an admittedly positive game about many of its environmental initiatives, but whether it is institutionally aligned to support change and progress is a large open question.
This is a story about Wal-Mart
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- PUBLIC PROTEST OF WAL-MART CEREAL ISLE PRODUCTS [read more]
- Walmart.com Hangs Up the Phone
- Walmart.com recently (and quietly) launched an initiative dubbed “customer contact reduction” where they intend to deprive online customers of any way to connect with a live customer service agent should they have any questions about their online sale. [read more]
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- Wal-Mart will be conducting audits of their suppliers based on a couple major categories that in their mind most impact the environment. [read more]
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- Wal-Mart (WMT) is about to bring religion to the toy aisle. [read more]
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submitted by LaurenS 10 months ago
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