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MySpace to distribute Amber alerts
Flag As Inappropriate
ristev
about 1 year ago about News Corporation
Interesting article in BusinessWeek….MySpace is working with the National Center for Missing & Exploited Children and will start issuing amber alerts to users who have given their zip code as part of their profile. This will enable them to target users in specific geographical areas. Could be pretty effective given the huge user base.
This is a story about News Corporation
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Comments
submitted by ryan (verified representative for dotherightthing.com) about 1 year ago
What a fantastic use of the significant number of eyeballs on Myspace! When you see non-traditional approaches to advertising, or complementing advertising, with aims to drive positive social change, it really takes the edge off the invasive nature of traditional ads.
Also check out: REI sends SPAM, but the good kind, sort of
Innovative use of technology for the greater good
submitted by Niloofar about 1 year ago
This is not only socially responsible but also incredibly innovative. What a smart way to tap into such a large audience. I look forward to hearing updates on their progress. Glad to see technology used at another positive level.
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